Privacy Policy
Last Updated: July 2026
Privacy
Friends in Soft Focus exists because we believe slower forms of communication still matter. We believe the same should be true of the information you share with us.
We collect only the information necessary to fulfill your order, communicate with you, and operate the publication. We do not sell your personal information, and we make every effort to handle it with care.
The sections below explain what information we collect, why we collect it, and the choices available to you.
Who We Are
Friends in Soft Focus is an editorial publication and correspondence project published by Soft Focus Studio LLC, a New Jersey limited liability company.
If you have any questions about this Privacy Policy or how your information is handled, you may write to us at:
Friends in Soft Focus
28 Spring Street, Unit #619. Princeton, NJ 08542
pigeon@friendsinsoftfocus.com
Information We Collect
When you visit our website or place an order, we may collect information including:
your name
billing address
shipping address
email address
payment information (processed securely by our payment providers)
information you voluntarily provide through correspondence or contact forms
We collect only the information reasonably necessary to operate Friends in Soft Focus and fulfill your requests.
Orders & Payments
Orders placed through our website are processed securely through Squarespace Payments and its payment partners, including Stripe, Apple Pay, and Google Pay.
Friends in Soft Focus does not store your complete payment card information.
Payment information is processed directly by our payment providers using industry-standard security practices.
Email Communications
If you purchase from Friends in Soft Focus, you will receive emails related to your order, including confirmations, shipping updates, and customer service communications.
You will only receive editorial newsletters or marketing emails if you choose to subscribe.
You may unsubscribe from those communications at any time using the link included in each email.
Correspondence
If you choose to write to Friends in Soft Focus—whether by email, postcard, letter, or another form of correspondence—we may retain that communication in order to respond to you or maintain records relating to the publication.
Please note that additional terms regarding correspondence can be found in our Correspondence Policy.
Cookies & Analytics
Like most websites, Friends in Soft Focus uses cookies and similar technologies to operate the website and better understand how visitors use it.
At this time, we use:
essential website cookies required for the operation of the website
Squarespace Analytics to understand general website performance and visitor activity
We do not currently use advertising pixels or behavioral advertising technologies such as Meta Pixel or Pinterest Tag.
If this changes in the future, this Privacy Policy will be updated accordingly.
Cookie Preferences
Visitors located in certain jurisdictions—including the European Economic Area (EEA), the United Kingdom, and other regions where applicable privacy laws require consent—may be asked to choose whether to allow non-essential cookies.
You may update your cookie preferences at any time through our cookie banner or your browser settings.
Essential cookies required for the operation and security of the website cannot be disabled through our website.
International Visitors
Friends in Soft Focus welcomes readers around the world.
If you access our website from outside the United States, your information may be transferred to and processed in the United States, where our business operates.
By using this website, you acknowledge that such transfers may occur in accordance with applicable law.
GDPR Rights
If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar privacy protections, you may have rights regarding your personal information, including the right to:
access your information
request correction of inaccurate information
request deletion of your information where applicable
withdraw consent where consent is the legal basis for processing
object to certain processing activities
request a copy of your personal information
To exercise these rights, please contact us at pigeon@friendsinsoftfocus.com.
California Privacy Rights
If you are a California resident, you may have additional rights under applicable California privacy laws.
Friends in Soft Focus does not sell or share personal information for monetary consideration or cross-context behavioral advertising.
California residents may contact us to request access to or deletion of personal information, subject to applicable legal exceptions.
Data Retention
We retain personal information only for as long as reasonably necessary to:
fulfill orders
comply with legal or tax obligations
resolve disputes
maintain appropriate business records
When information is no longer required, we make reasonable efforts to securely delete or anonymize it.
Children's Privacy
Friends in Soft Focus is intended for a general audience and is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information through this website, please contact us so we may remove it.
Third-Party Services
In order to operate Friends in Soft Focus, we rely on trusted third-party providers including, but not limited to:
Squarespace
Squarespace Payments
Stripe
Apple Pay
Google Pay
shipping carriers
These providers may process information only as necessary to provide their respective services and according to their own privacy practices.
Security
We take reasonable administrative, technical, and organizational measures to protect the information entrusted to us.
No method of electronic transmission or storage can be guaranteed to be completely secure, but we make every reasonable effort to safeguard the information we collect.
Changes to This Policy
Friends in Soft Focus may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or website functionality.
The "Last Updated" date at the top of this page indicates when revisions were most recently made.
Contact
If you have questions about this Privacy Policy or how your information is handled, you're always welcome to write to us.
Friends in Soft Focus
28 Spring Street, Unit #619. Princeton, NJ 08542
pigeon@friendsinsoftfocus.com